Tracking the most popular pages is extremely helpful, as it reveals the interests of your target audience. Every visitor has different psychology, usage patterns and approach to access the information provided on the websites. Depending completely upon the hits of the website is a very old and impractical method of rating the information on the website.
A website might get lower response than expected. In such cases, to measure the responses, Analytics are useful .
Following are the benefits of tracking people using Analytics:
Learn Visitor Sources
When guests arrive at your home, isn’t it natural that you ask them about the route they had taken to reach your home? Now imagine this for your website – getting to know where the visitors are coming from to your website. Analytics provide reports that will list out the sources of your website traffic. Analytics helps you understand the popularity of your plan. Your brand is fairly popular, if your website is doing good in search engines.
At a higher level, it will also help you figure out the number of:
1. Visits from different search engines
2. Visits that come from other websites (Referral traffic)
3. Users that directly type in your website URL in their browsers (Direct traffic)
4. Visits from affiliates, ads etc., (Campaigns)
Uncover Visitor Activity
Bringing people to your digital existence is not enough. Tracking the pages they visited, how much time they spent across multiple pages of your website so on and so forth is necessary as well. Analytics gives you a broad range of tools to track visitor activity on your website that are easy to understand for beginners and at the same time can engage seasoned web data analysts for hours.
Find Visitor Location
Analytics will help you know the country, region and the city of visitors visiting your website. You can use this data to determine if you are reaching the correct geo-targetted users. If not, you might want to consider solutions such as Paid search, Social Advertising etc., which gives you the ability to geo-target your users.
Setting and Tracking your Website Goals
You can set specific objectives to a section of your website like a certain number of page views, some number of brochure downloads, contact form submissions etc., and track them through Analytics.
Real-Time Metrics
You can keep a check on number of people on your website right now, their location and source of arrival at your page etc using Analytics.
Mobile Visits are segmented
How will you know it is time for a dedicated mobile app for your brand? Analytics can separate out the mobile visitor count for your website, the devices they use and the mobile OS they have for you to take a decision.
Low or Free of Cost
Several Analytics platforms are available for free or at an affordable price. Cost of Analytics platforms depend on the number of visitors on your website per month.
Adapt your website to visitors
How good is it to accumulate lots of data and insights if you don’t act upon it? Acting upon in the insights you gain from Analytics is good for your business. The changes could include changes in content, changes in site navigation, creative, SEO etc. But don’t get carried away with the details as it can be overwhelming. List out the action items, talk with experts and prioritize your actions and make one change at a time.
If you liked this, you may also like:
1. 9 ways to boost your Facebook reach
2. 10 ways to maximize ROI from your Facebook page
3. 7 ways to blow your Facebook page’s SEO off the roof
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